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About the related cake mix story: I recently found that the reason why the Betty Crocker cake mix increased in sales is dubious, if not false.

Apparently, sales went up because adding fresh eggs to the mix simply produced superior cakes — http://www.snopes.com/business/genius/cakemix.asp

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I've seen this false attribution effect in software design too. "Let's use kanban instead of scrum to build this new platform with a stack that fits our business better being built by the two senior engineers we've since hired."

Oh look, the new platform is coming along great, all glory to kanban.

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