I love building IKEA furniture. For me, there is a certain controlled fear that comes with opening the boxes. I know it'll go together, because.. well, its not difficult, but there's always that lingering fear that it won't.
In regards to the egg in the instant mix (pancakes, cakes, etc), this is mentioned in Adam Curtis' 'The Century of the Self'[1], which is a fantastic documentary, and definitely worth a watch.