http://sports.usatoday.com/ncaa/finances/
Clemson, where I went to school and the current defending champs had a budget of $104,000,000. Of that, they spent $103,000,000. If you'd be so kind as to identify the shareholder who's rolling in that $1 million profit I'd appreciate it.
When I was in school around 2000 it was a $30,000,000 budget. All of that extra money happened because of Tivo and Netflix making it so much easier to skip commercials on anything that you didn't need to watch live...which make live sports (that people watch) the most viable advertising channel for traditional broadcasters. Couple that with college sports having the added benefit of mostly aiming advertising at the eyeballs of alumni and you have the most valuable advertising resource in TV.
In the mean time, have a look at the new facility that the team gets to enjoy.
http://www.espn.com/college-football/story/_/id/18614393/tak...
In regard to not being paid professionals, if you'll explain walk-ons...the people without scholarships who work to join the team on their own dime and have to meet the exact same requirements to be on the team yet might not ever see the field. The ones who clearly seem to think that there's enough value that they'll pay for the chance to participate.
Or then this: https://www.marketwatch.com/story/americas-growing-student-l...
I'm sorry, but this whole "everybody get the NCAA" thing is just getting tired.