Consumers becoming so brain washed, so accepting of the advertising status quo that they actually defend it even though everything about it is against their personal interests.
> I don’t understand the entitlement
There is no entitlement, it's a right. I am exercising my right as the operator of this PC to connect to content providers and display their content however the fuck I want within the confines of the law. The law doesn't give them any right to extract revenue from me if I choose to opt out. If they have a problem with that, they have the right try to block me within the confines of the law. And I have the right to bypass that block within the confines of the law.
Let me put it another way. Your sentiment is way more pliant and ethical than the sentiment of the guys who run the ad industry. Your job history, drinking habits, sex habits, food preferences, mental health, personal aspirations, etc - all of this stuff is up for sale to anyone in the advertising circles. The only thing missing is your credit card number and name/address so it's not 'technically' PIA even though correlating all of it back to you is trivial and everyone knows it. I thought I was paranoid about ads, and then I landed a job in the ad industry and realized my worst paranoia was only the tip of the iceberg in terms of what actually goes on.
Don't defend the guys who are fucking you, stand up for your rights.