I've always wondered this about insurance company's business model. How is it fair or legal for them to pass on the increased costs to their customers? Providing insurance is a risk that companies take, for which they get rewarded if there is more inflow of cash (premium) vs outflow (payouts). If they have a bad year where more customers are to be paid out, then how can they increase the premium on everyone, just to ensure that their profits grow or remain same?