The right thing is that people who replaced their deliberately slowed down iPhones with new iPhones because of their ignorance about what Apple had done, should have an appropriate remedy not contained in this "we're sorry if you didn't understand that we care a lot about you" press release. It doesn't matter anyway, even though millions of similar batteries in Android phones apparently didn't require a similar secret performance degradation, we are still a long way from reaching the depths that Apple can go to before Apple fans will seriously consider an alternative.