Apple has criteria for whether or not they'll replace your phone's battery at all. I assume that eligibility for the lower battery replacement price will be identical to the eligibility test they're already doing for the battery replacement service.
When you take your phone in, they'll do a test on the battery's current capacity and status, using a custom app. If the battery has reported errors, or if the reported capacity is low enough (below 80% capacity remaining, as I recall), then they'll agree to replace the battery. Takes a couple minutes to run the test, and then about an hour to swap the battery.
(Caveat: I was last through this process on my old iPhone 5, about six months ago. I assume that the procedure and policies are basically the same for newer iPhones, and haven't changed substantively since then. My battery's remaining capacity was below 40%, and was reporting errors, when I had it replaced.)