Alerts, notifications, badges, social media, apps, vibrations, chimes, dings, rings, virtually all of this is generated from entirely inconsequential noise, distraction, and interference. How do you measure the impact on humans of being interrupted all day long by your phone chiming every 5 minutes with a new email, mundane message, social media trash, or nonsensical alert from some app to come fiddle with it and be force fed a few dozen ads in the process? None of this is good for the human mind or psyche.