Is the home page supposed to contain placeholder like phrases? Such as:

>Mention that having (photographer) developers as part of the target audience is good for understanding the real world problems, challenges, and workflows.

>Something about capability - highlight about some big important features! Maybe mention flexibility here (ease of writing new modules).

>Something about community, mailing list, maybe discuss forum, and the Flickr page? Number of contributors (indicate health of the project and users). Some other metric of vitality of the community (possibly how to get involved)?