I have a 'Via Facebook' bookmarklet. Something like this uri saved as a bookmark:

    javascript:window.location='https://facebook.com/l.php?u='+window.location

Will redirect you to your current page via the Facebook link service (and thus with a FB referrer). Most publishers are too desperate for traffic to block FB.

If you go to my site[0] in Chrome or Firefox, you can easily install such a bookmarklet by dragging the giant 'Via Facebook' button to your bookmarks bar.

[0] https://emidln.com

Accessing the WSJ article using incognito mode and a referral from Twitter seems to work.

Easiest way: post URL to the article in twitter and then click link from that new twitter post.

Typically, you pay.