I would accept that if Lisp were a runaway success, but it's not. It is very nearly a dead language [1]. It is entirely possible that the unwillingness of the Lisp community to give up in this obscure terminology in favor of something more user friendly contributed to its demise.

[1] Look at e.g. https://madnight.github.io/githut/. The most popular Lisp is Clojure, with a whopping 0.33% market share. Scheme and Common Lisp don't even make it to the top 50.