It honestly feels like the "kindle is awesome" side of the clearly made up their mind people have some amounts of vision trouble which has gone uncorrected. I don't understand at a slightest, the feeling they're talking about, nor do several of the iPad owners of various ages I've talked to.
It honestly feels like the "iPad is a clearly superior reading device" group don't ever walk into the sun though. Honestly, even with the contrast controls, that shiny screen gets you in troubles in sunlight heavy situations. And really many don't get that the kindle is meant to be used the same places books are? So many people seem to not understand you need just as much light to use it then complain about the lack of light.