This seems to have the negatives of both Markdown and HTML, and no unique advantages over either. It's a little less verbose than HTML, but you have to know HTML tags (and Sundown syntax) to use it, and I have my doubts it can avoid the quirks Markdown has because converting any "friendly" markup to a formal syntax like HTML is always prone to quirks. It has the alleged advantage over Markdown of being able to use HTML and Sundown together...but, some Markdown processors also allow mixing MD and HTML, so this is not a unique benefit (this is quirky in Markdown, but I suspect it's quirky in Sundown, too).
Maybe I'm missing the benefit here, but it seems like a technical solution to a people problem, and that almost never works.
Also, as an aside, it's got the same name as a Markdown processor that is even mentioned in the article! That seems bound to cause confusion, given the similarities in purpose.