Japan Celebrates Christmas with KFC (2016)
bbc.com
bbc.com
Bernays was the first to really push the emotional connection between ads and products. Prior to the 1930s, most advertisements were more descriptions of what they did, or compared themselves to other brands. There are some cases of emotional hooks here and there, but it didn't really pick up until Bernays, and later Anna Freud and the invention of the Focus Group.
Now we have tons of industries that have turned specific days into huge consumer pulls, like Valentines Day .. or .. well .. Christmas.
Merry axe-mass everyone! Stay safe from robo santa!
How did you learn this stuff? Do you have a book recommendation?
One of those things that's so wrong, it's right.
https://m.youtube.com/watch?v=Jrb7a8NUeQA
God bless the strange fruits of Japanese-American culture.