The winter holidays are, generally speaking, an amazing example of how hard it is to scale for massive, sudden, short upticks in the real (not virtual) world. You see it everywhere in the : services losing jobs because they don't have the manpower to service a surge in orders, customers skipping stores because they can't find parking or don't want to wait in line, packages not getting delivered on time, inventory being sold out.
You even see it much closer to home. We're having Christmas dinner at our house this year, a total of 11 people - almost 4x more than normal. We don't have the cutlery, plates, chairs, etc for that many people. Do we buy it? Do we borrow it? Do we rent it? A small thing, but it shows you how even one night can be very demanding.