I have an iPhone, an Amazon Echo, and a Google Home device. I recently had to watch live TV because I was watching a sports game, and the number of ads that targeted my listening devices was obscene. Every other ad was either for the Echo or Home, or for something unrelated but mentioning 'Hey Siri, tell me about [product being sold]'.
To me, it feels like it's an effort to subvert the always-listening/always-watching tracking. If Google has now searched for some random thing being sold because of that ad, then those ads will be shown to me when I browse on my computer (since it's all part of the same profile).
It's intrusive, obnoxious, and I feel zero remorse doing anything to avoid ads (such as use an ad blocker).