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I don't really mind if the product placement is subtle, and they don't start shooting from different angles just to show the thing off.

If the protagonist is going to use a laptop computer anyways, I don't care if Apple or DELL paid them so it's going to be one of theirs.

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30 Rock also had good product placement, often times making jokes about how forced a product placement in the show was.

https://www.youtube.com/watch?v=d36wUmJGzvA

That's actually pretty clever since it draws the viewer's attention and also associates good feelings (humor) with the brand. So it's a parody of product placement that also happens to be an extremely effective form of product placement. Smart.

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