If you believe you are not watching ads when you watch Netflix, you need to look into the product placement in their shows. Drinks, watches, cars, clothes, all brands and even quite a few locations... it is all paid for, to entice you to buy.
https://www.thrillist.com/entertainment/nation/best-netflix-...
The last (and final) one I watched (just to see how bad it was) had a 30 second (I am not shitting you) beer commercial complete with the signature Michael Bay 360 degree shot.
And not to mention the Chinese - "we must call central government" - pandering.
Except for product placement, and I suppose billboards, I just don’t see ads anymore. I don’t hear them in my music, they only exist as product placement in my television and movies, I don’t see them online. I’ll take that reduction any day, and just accept the total elimination is unlikely.