Assuming "FB" means Facebook, what if one doesn't have a Facebook account?
https://l.facebook.com/l.php?u=https://www.wsj.com/articles/...
mnw21cam, maybe you're blocking the Referer?
https://addons.mozilla.org/en-US/firefox/addon/bypasspaywall...
For me, it boils down to reading between 1-3 WSJ articles a month by bypassing the paywall or reading none at all if they don't allow me to, since I don't consider the consumption worth the price (which includes handing over data to a US corporation) I'd have to pay. That money is better spent on a local news outlet that provides me with news I consider more relevant to myself.