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I would do this before I deleted my Facebook account when I ran ads not to intentionally exclude people but because I figured people over a certain age probably wouldn't know the technologies I was looking for and I figured I would probably end up paying for false positive ad clicks

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> because I figured people over a certain age probably wouldn't know the technologies I was looking for

This is precisely the kind of age discrimination the law is intended to prevent.

Yep. I was hoping that sentence would end with "because I figured people over a certain age probably wouldn't be interested in entry-level positions," and I was prepared to think that was an interesting point.

Why would that be any less discriminatory?

It wouldn't really, but it would be significantly less douche-y, because it would ultimately be based in a less disparaging view of older job seekers.

It is factual that certain technologies are more used by certain demographics. If someone has a very small ad budget I don't understand why they should be forced to display ads to a demographic less likely to know the technology.

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