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It's a controlled environment with purpose-built demos for folks under NDAMagic Leap pulled a similar stunt with The Information around the same time last year [1]. Seems like they found a more pliant journalist in The Rolling Stone.
"In March of last year, it released a video online titled “Just Another Day in the Office at
Magic Leap.” Shot from the perspective of one of its employees working at his desk, all appears normal until robots start falling from the ceiling and converging on the worker, who picks up a toy gun and starts blasting his enemies into tangled lumps of virtual metal. The video, viewed 3.4 million times on YouTube, was meant to demonstrate a game people were playing with Magic Leap’s headset. It had been used for more than a year to recruit employees to South Florida. 'This is a game we’re playing around the office right now,' Magic Leap wrote in the description of the video.
But no such game existed at the time, according to two former employees with direct knowledge. The video was not actually filmed using any Magic Leap technology. It was made by New Zealand-based special effects company Weta Workshop, which has worked on movies like 'Mad Max: Fury Road' and 'The Hobbit,' the employees said. One of them called it an 'aspirational conceptual' video. The employees said some at the company felt the video misled the public.
...
In addition to the bulky demo connected to a computer, Mr. Abovitz showed The Information a prototype of the compact device it intends to build. It looked as if somebody fastened electronics to every inch of a pair of wire-framed glasses. It had a multi-layered, flat lens. He would not turn the
device on, but assured a reporter that it worked just as well as the larger, helmet-like device. Mr. Abovitz would not discuss details of the technology, repeatedly responding to probing questions with the phrase 'Squirrels and Sea Monkeys.'"
I think Magic Leap is another Theranos. A second, independently-developed HoloLens makes for a respectable incremental business. But that nugget of truth has been leveraged to a $6 billion hallucination. Maintaining that hallucination could have forced management to lie to investors, to the public and to their employees.
[1] https://www.theinformation.com/the-reality-behind-magic-leap