It's possible that my memory is faulty on the matter. I was probably around 14 or 15 at the time, but I remember looking for a nice heatsink/fan combo so I could try overclocking, a project which would later lead me to make a really awesome water-cooling contraption (it involved a sizable A/C radiator soaked in ice water, hooked up to a doubly stacked set of 60w and 80w peltier coolers -- I ultimately had problems with frost which ended up frying things).

At any rate, I (think) I remember waiting forever for each individual and unappealing icon to load at this store. It's completely possible that the store was a Yahoo Store knock-off, or that it was before the optimization you mention. I guess we'll never know, since I've probably cleared my cache since then.