It would be silly because everyone knows what an iPhone is. Not everyone knows what Magic Leap is. When I first saw it I couldn’t figure out what it was. Bad website.
You may not know what MagicLeap - the company - is, but you certainly don’t need to be told it’s a AR/VR headset.
I agree with obscure random crap that shows up on HN and takes forever to figure out what it is. This isn’t one of those cases. It’s utterly obvious.