My guess is, they are wanting more money. It's not really ready and won't ship next year. I agree something is fishy.
“We need more money.”
“We gave you $2 billion. You’re going to have to ship something before we give you more.”
“Hmmm...we aren’t ready to ship and may not be for some time...what if instead of shipping, we can show you that 50K people are interested in buying it? Will you give us some more money then?”
“Sure, you show us that 50k people want to buy it and we will write you another check”.
So they created an email opt-in page, photoshopped some 3D renders of a product that doesn’t exist yet onto a person’s head, and did a press release calling this page an “unveiling”. That’s really all this is - a “coming soon” page for something that may or may not be vaporware. Investors are getting antsy and want some sense of what the actual market is for this thing.
They seem to be trying to bring a new thing into the world, I'm inclined to support it.
Just kidding, the internet site is really beautiful.