Boomerang rocks. It's the simple functionality that I've wanted in my inbox for YEARS. I get a cubic butt-load of email and the problem with it, is it's all on the schedule of someone else. I need to deal with things, but not right now, but if I don't, it gets lost below the fold. I've tried special labels (and compound special labels). I've tried starring things (and plus labels and compound special labels). I've tried reminders outside of email. I've failed at all of them. Inbox 1, Tom 0 - though it's more like Inbox 365, Tom 0. Failing at this is VERY bad for a bootstrapping startup founder. You cannot afford to drop these balls.

Boomerang started as a get stuff in your inbox when it's relevant tool and that's been the biggest win for me. But the scheduled sending is quickly rooting itself into my email workflow. I am almost always heads down coding late at night and will often take breaks to wade through some email. Replying to everything at 3am is not ideal as I then get caught in the 4 - 8am slam of crap email that fills everyone's inbox. Choosing to have my stuff hit an inbox at 10 or 11am, so I'm after the crap and before lunch rocks. Wait, did I just give up one of my super secret competitive advantages over all the rest of you startup folks?

Anyway, I've been using Boomerang since early in their alpha. I've also know the Baydin team really well (we went through TS together in 2009) for a while. Good guys working really hard to solve real problems and make email not suck.

Is it perfect? Not yet. It requires a new version of FF, the Boomerang button is on the left of the Save Now button when you're composing (change this please Alex!), and it can't reply to my email for me, but so far it's pretty freaking awesome. Inbox 0, Tom 1.