BTW, the Coalition for Better Ads has many members [0], including Facebook and other big ads providers.
I'm personally not convinced this will solve the issue, but I believe it's a least a step in the right direction.
The argument I see for this: because it's a group Google, an ad seller, is part of deciding what ads are allowed and then Google blocking violating ads. Arguably, by pairing standards with blocking, the Coalition for Better Ads, including Google, are jointly engaging in a combination in restraint of trade.
An anti-competitive action doesn't become less anti-competitive when instead of one actor with dominant marketshare, you add additional incumbent actors in the market into the decision process and make it an agreement to restrict what products are acceptable to sell and actively block other products in that category.
On the internet, there isn't anything, it's the wild west. It can't hurt to get some minimal standards, doesn't matter where it comes from as long as it's enforced.
Which is key. Television ad regulations aren't set – and enforced – by the dominant advertisement broker.
Internet is young. There will be some regulations and standards, eventually.
[1] https://en.wikipedia.org/wiki/Online_advertising#Display_ads
Boy, I don't. Ask yourself why this is not an extension instead (even if installed by default)? Also, where can I download this ad list? Why do you believe lack of transparency is a step in the right direction? You really believe that the perpetrators are the best enforcers?
Please don't insinuate that someone hasn't read an article. "Did you even read the article? It mentions that" can be shortened to "The article mentions that."
[0] https://www.betterads.org/mobile-ad-density-higher-than-30/