"Google is creating data out of data ... It makes you wonder how long back Google was planning all of this—and what it’s planning next"
My guess is that they weren't planning it. Somebody decided to use their 20% time to learn TensorFlow and process the Street View imagery for fun, and that side project got promoted into Maps.
When I downloaded 10 years of church notice sheets, I was trying to get the lyrics of the songs in Chinese. I later realised that I could also find the most common song names, and then focus my Chinese-learning on those songs. Big data is all about gathering more data than you know what to do with, and figuring it all out as you go.