This. Completely agree. Google out competed established search engines when it released. AOL & Yahoo were entrenched.

History flies in the face of what this article is trying to say. Tech giants can be out competed with new and better technology. It's that simple even though it's very hard.

Google and Facebook are not the 'monopolies' we should be focused on.

Verizon and ATT own the last mile and can literally shut down traffic to a site instantly at the network level! Talk about monopolistic power. Can't exactly out compete broadband unless you figure out how to network with muons or other subatomic particles.