Amazon is the master of the "good enough". Their service works well enough that you can check the box that it exists and then point it at all that data you already have in AWS. And that's all that most everyone needs.
If you are using AI and your competitors aren't, it doesn't really matter all that much how good the AI is -- you're gonna do better and be more efficient.
It's only after everyone is using AI that it will start to matter how good your particular implementation is. Right now we're at the stage that any implantation is better than none.