I’m slightly biased here, but I think you shouldn’t distinguish non-techies from yourself. Mostly because you’re secure only if they are secure, and in addition you can learn a lot about their issues if you’re using the same products.

Can I ask you what are you using, if anything, and why you’re not ok recommending that? (I’m genuinely interested, I’m working on a pass manager that’s born in a very tech niche and we’re expanding to less tech people.)