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He's being sponsored by Red Bull (http://www.redbullstratos.com/). Their marketing video is actually really cool, it includes plenty of footage of Kittinger.

http://www.youtube.com/watch?v=PyGmTV0q2kY (make sure you switch to HD)

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I used to think that Red Bull just put their logo on cool stunts, but it turns out that they have a really competent team of engineers and fabricators to pull this off. In fact, Joeseph Kittinger, who holds the record currently, said they were the first crew to approach him that sounded like they could do this without killing someone (since 1960!), so he's actually working with them on this.

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