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But to "just" outlast the wave, you actually need a sound business plan with margins that can survive an industry crisis. Most players are not even close to that and are living at the mercy of their investors.

or ride the bubble and get out as soon as you made "enough".

what big players emerged after the tulip bubble?

according to [0], the tulip bubble was not as big as most people would think

[0]https://www.smithsonianmag.com/history/there-never-was-real-...