How is Schnack pronounced? How easy do you think it would be to tell somebody to try it out and how high are the chances that they'll misspell it and give up finding the site?
I don't get it.
Here is the translation including audio: https://dict.leo.org/englisch-deutsch/schnack
I still think it's very hard to both spell and pronounce as a name for a product, though...
And I don’t think software projects with inscrutable names are a new thing. I still have no idea how to pronounce “PostgreSQL”, for instance.
It was originally just named Postgres, as in Post Ingres, because it evolved from the Ingres database project.
It's German. I would bet it is more like shock, but with an N added.
(I can't readily verify that. I am in a library and all searches for the pronunciation lead me to audio files and I can't listen to them.)
What is your point?