I wouldn't have deemed it trivial, but the part I quoted made it sound like the associated workload was pretty heavy.

I haven't looked into the API or what it takes to integrate it, but I assumed (bad habit, I know) it wouldn't necessarily be rocket science. Aren't most API's relatively simple to use compared to the actually building of an app?

Plus, if it causes a huge increase in users and tire-kickers, it seems an app would get more chances to show off their sexy features anyway.