Not quite.
First Google attempts seems to have been half-hearted to say the least. Google is not a start up: they have a lot of power, a lot of money, and a lot of connections. If they wanted to put real pressure they could.
Second it was Google that put itself on the pedestal. They did not use half measures in the past: net neutrality was really really important. And they have tried to portrayed themselves as the customer's white knight.
Just as two examples (with reference to Apple, but I am sure there are many more) remember how Google spoke of Apple and Apple's future with the iPhone: draconian, big-brother, etc... That was another case where they tried to speak the language of morality, not of business. Same thing here (the arstechnica article is very eloquent in that).
Another example of how companies can push when they want take Apple who (allegedly) went to Verizon first but since Verizon didn't want to give up its privileges (their power over the phone) Apple went to AT&T. That probably meant less money for Apple and less market share. But Steve Jobs is so obsessive about these things that Apple can be quite blind in these cases (though that's something its fans like).
And mind you: I am not saying Apple is any better than Google. These are just two examples of how Google tends to speak in moral terms, and how other companies have used their power.
Basically Google is being accused of having been one huge hypocrite.