Maybe the market in the US isn't big enough to recover the fixed costs. How many pills at 4 cents would they have to sell?
Is there a chemist in the house? :)
Look for the explanation by Derek Lowe in the linked article. Key points:
> The FDA grants market exclusivity to companies that are willing to take ‘grandfathered’ compounds into compliance with their current regulatory framework.” Once a company does that, it gains an effective monopoly through the "generic bioequivalence" rules.
Setting up the production line isn't the issue, because the pharmaceutical company will outsource the actual manufacturing of the drugs anyway.