Yes, the EU has healthy competition and is doing fine. But it does not have real net neutrality! See the posts/links above particularly with regard to "zero rating".
Whether it's free Spotify streaming or free Spotify membership or free iPhone offered with your contract (Vodafone UK does all three) ... They're all the same and nothing to do with NN in my mind.
As long as all data streams the same at all time. Everything else is just marketing and sale offers.
But zero rating (i.e.: "Service X data is free and does not count towards your data cap" is another. Discriminating by charging different rates for different data services isn't really much different to discriminating by prioritisation, in terms of the effect it has on the ability of rival services to compete.