I wonder if it will come back to a more distributed CR type of system. Also branding and maintaining the integrity of a brand.

Currently you have a bevvy of brands for China sourced goods. The brands are obviously made up without much thought. Something like "Scarvast" trekking pole. "Vargus" flashlights, "Zukil" wireless speakers. "Brikor" dehumidifiers.

And often times the same seller will have multiple "brands". This is what makes it unreliable and untrustworthy. It's like they live A/B test products on AMZ.