That said, a lot of people (such as people who lose money driving for Uber) don't really properly account for their per-mile costs. I expect a lot of people would think twice about their driving habits if they had to feed a meter at 50 cents per mile every time they got in the car. (And, yes, that number includes some amortization of fixed costs, will be lower some day with electrics, and is probably lower today with an econobox--but the point stands..)