We changed the URL from https://www.bloomberg.com/news/articles/2017-12-16/google-re.... Some of the comments below make less sense as a result, which is bad. But the blog post is well-written, substantive, and brings considerable clarity as the original source—which is what the site guidelines ask for. People should probably read both articles since the Bloomberg one adds follow-up info.
While I have you: if you're commenting here, please keep this guideline in mind too: Comments should get more civil and substantive, not less, as a topic gets more divisive.