Can someone explain to me what a landing page is? I thought it was a page on your site that you pointed visitors to when they were coming from different sources, but the OP seems to mean holding page by it?
I'm confused...
I'm confused...
Going back a few years, though, "landing page" almost always meant a page that people are directed to (usually through advertising) that then attempts to "convert" them into a customer or subscriber of some sort, though this is not necessarily (but can be) a goal of the modern startup-type landing page.
In my case, I want to create a landing page for a product idea.
My goal is to drive traffic to this landing page in order to see if people are interested in such a product.
By adding a call to action in the landing page I can get an idea of the conversion rate.
Also, I'd like to add that I'm not just driving traffic using ads. I plan to have customer interviews in order to shape my product idea and see their reaction.
I hope that those activities 'outside the building' will also drive traffic to the landing page.