Every bike shop has a "flavor". There was the "carbon fiber" shop where I'd get funny looks if I dragged my commuter bike in. They closed up shop and moved even farther into the suburbs. It'd take me an hour to bike there now.
Then there's the "commuter shop". Where they charged $0 for labor when I walked in one cold, messy winter night with a shredded tire and a crazy story. That does simple fixes on the spot quickly and painlessly so my commute time is bumped by less than 30 minutes. They'll get my business every time. I haven't tried to do an online order with them yet though; we've just bought bikes off the showroom floor.