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Comment by josephhurtado | Hacker News Reader

It begs the question why Google Cloud and not MS Azure or Amazon's AWS?

Could it be a price break they got, and also the AI advantages of Google Cloud's offerings? I am sure that played a big part.

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Many retail companies avoid AWS because they see Amazon as a competitor.

Source: work for a retail company, we went with Azure.

I think that certainly comes into it. Seems perverse to take the money you make from sales and give a cut of it to your competitor, who can then reduce the prices in their own store.

That and there's a trust issue I'm sure, regarding hosting all your data with your competitor.

Probably because Google extends really really good deal to them for the PR effect.

I don't think Etsy should consider itself as a competitor to Amazon, they simply can't. On the other side, AWS already has so many success stories that they are unlikely cater to Etsy specifically. That makes GCE the best option out there. As to Azure, I think people trust Google more as to cloud-based technology than Microsoft.

> they simply can't

Amazon is one of Etsy's most relevant competitors. They'd be insane not to consider them a competitor

https://www.amazon.com/Handmade

Price breaks would be my guess. Famous names can get discounts in exchange for going public with the transition. I don't have evidence to back this up, but I get the sense that Google offers the deepest discounts, possibly because AWS and Azure have more mindshare and Google wants to catch up.

Google's marketing engine just remembered earlier this year that they have a cloud product that they kind of forgot to push for the last 3-4 years and decided to cut the DevOps poster child a better deal in exchange for a high-profile migration to the exclusion of the other cloud providers.

Do you have any facts to back your claims?

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