What is the "entire tech industry" really going to do when the ISPs decide to fundamentally change how the Internet works? It seems like access to consumers, which the ISPs control, is pretty important for a large segment of the tech industry.
But first the ISPs have to actually do the things that we were warned they would do if the FCC scraped these laws. No ISP has yet announced or even proposed any specific future changes.
I'm not even sure what being "wrong" here will look like in practical terms:
- Are average home broadband internet plans going to have their internet filtered unless they pay more for 'unlimited'? With TV-style "grouped" packages?
- What websites (tech companies) will be included in these hypothetical filtered packages?
- Will they (Netflix/Disney/Facebook/Google/etc) let the ISPs include their brand(s) in marketing these new non-neutral plans? Will they let the ISP include their website in any throttled package in technical terms?
- Will ISPs be launching the new plans perfectly in sync with other ISP companies, for the 80% of Americans who have more than one ISP option, so they won't hemorrhage customers to competitors when they completely revamp their billing? Will they grandfather existing users?
...there are far too many questions to properly give you a answer about how the industry will respond.
When/if that actually becomes a reality then it will be easier to guess how the trillion dollar industry will react and if the ISP customers will sit idly by with no recourse... at the moment I'm confident there will be plenty to do to make business/life for Comcast/ATT shareholders uncomfortable if they ever were dumb enough to mess with how the internet works for the average American.
That's exactly why I'm not buying this idea that these FCC policies were what's stopping ISPs from disrupting 'net neutrality'.
If you actually dig into the details it doesn't make much sense and is extremely risky. Yet I seem to be one of the very few who is actually challenging this stuff on rational grounds rather than "herr derr I support republican policies and want to be a contrarian".
The reality is that not every situation calls for government intervention. Especially extremely hypothetical situations which have never even been tried in the market place.
This is equivalent to regulatory "pre-crime" enforcement...