> A particular medium is not (necessarily) to blame. Even the proliferation of what can be perceived as low quality examples of a medium isn't purely to blame. A large part of it is in how you interpret it.
Suppose we were to say, “Apple pie is in itself neither good nor bad; it is the way it is used that determines its value.” Or, “The smallpox virus is in itself neither good nor bad; it is the way it is used that determines their value.”
- Marshall McLuhan