A bit side topic:
It seems that every time Troy interacts with a company on Twitter, they never seem to click on to who he is, until it's probably too late and they look like fools.
It's just so amusing to see companies trying to condescend to Troy, when he's one of the most visible authorities on web security on the planet (not necessarily the most authoritative, but the most well known).
I occasionally get this when people try talking to me about computer science topics, when they don't realise that it's what I do for a living. I've probably done the same myself when talking to Doctors and other domain experts, I'm sure.