>Blaming the publishers is not very useful, they are just acting according to their self interest.

Blaming the person who mugged you at gunpoint is not very useful, he is just acting according to his self interest.

Alternatives are great, but it's ridiculous to reject blaming the people who are responsible for and perpetuate the very bad status quo. They could end it, they just choose not to. We can and should simultaneously advocate to strip them of their power while holding them to account for abusing it.