This seems like a big bet that the net-neutrality fight is over. Buying a TV service makes it much easier to prioritize your own content...
No one has solved the last mile problem because everyone was content to pay the ISPs and now look what's happened.
We need alternatives and we need them fast.
Progress of humanity, etc.
And that's purely a political will issue, not a "we need to invent alternatives" issue.
If a new entrant came in, they would have been on a level playing field.
Telecom operators do not want to be dumb pipes.