It's not really like winning the lottery. There's a lot of different kinds of promotional features they can give you, with different levels of publicity. You just have to make a high quality app that does something useful or new (or a good game), and ask their editorial team if they can promote your app. They'll usually give you some kind of promotion on the store.

It's "editor's choice" and the other front/center features that you might equate to "winning the lottery". And yeah, you can't expect that unless you've already made something huge.

It’s not a lottery. I’ve done it several times over many years with different products and companies. The advice I laid out is basically how I did that.

Of course you can’t control if you are featured or not just like you can’t control if you get a writeup in a big publication. Doesn’t mean you shouldn’t give yourself the best chance of getting it.

Except the author gave 4 or 5 great tips on how to achieve the goal of getting featured.