Right now, I'm convinced we need Google's help to make it harder for governments and ISPs to censor and prioritize.
After that, we'll deal with Google.
We can talk about network neutrality whatever we want - but these companies have built technological capabilities to have "little bit bigger share".
So, probably after some time it is too late to deal with Google:)
What is your preferred course here? Google has provided free as in freedom source code for all of the above, and in some cases pushed the code upstream. Granted, it will take small players longer to see the benefits of these techs, since they can't afford to integrate it themselves and must wait for vendors to include it. But small players usually have worse user experience regardless of the mechanism. Proposed standards are just one way that happens.
I think it's far more important to deal with Google than hand them the keys to the kingdom while fighting smaller fish.
The good part is that it focus on fixing the government. That's the correct entity to fix.